Secrets to Building Winning Business

Are you an entrepreneur? An interesting question and title that surprisingly few business owners like to use. If you have started your own business you are well and truly an entrepreneur and this manual has been written specifically for you. You may be a budding entrepreneur planning to start a business or you may be a seasoned veteran entrepreneur just making sure you haven’t missed anything. Being an entrepreneur is exciting, scary, wonderfully rewarding and incredibly challenging, all in the same breath. But if it is in your blood, it’s hard to get it out. But as an entrepreneur, you will be more aware than the average person on
the street that the better skills and advice you get, the greater your chances of entrepreneurial success and the associated rewards.
Business is getting tough. There are more people starting businesses today
than at any other time in history. There are lots of reasons for this trend with some of the most significant being:

Size doesn’t matter

One of my greatest frustrations is what I call the ‘Small Business Syndrome’ and I refer to it often in my books. This is where the eternal excuse for not being able to run a business to its full potential is the fact that it is ‘only a small
business’. From my own experiences the best run businesses are small businesses and size is certainly no excuse for not providing great service, doing smart marketing, making great products or being innovative and dynamic.Often small business owners are almost apologetic for being a small business. I think it is well and truly time to move on from this mindset and embrace the fact that small businesses are the engine of the business world—there are millions of them and they generally lead the way in all industries. Being small is no excuse—it is a wonderful opportunity. Imagine being the CEO of a huge multinational corporation—how do you make a change to the way the business operates? There needs to be countless meetings, often leading to arguments for change, board approval, then the changes need to be handed down to the next level to start the long and winding road to implementation. Once this road is navigated the changes eventually reach the front-counter staff
who actually sell the product or service. In a small business if you want to make a change—you just do it. How empowering is that?
My main message here is to be proud of your business, regardless of the size. Building a winning business has nothing to do with size—it is all about attitude.